Reem With A View

"Names and attributes must be accommodated to the essence of things, and not the essence to the names, since things come first and names afterwards." – Galileo

The Immortals of Meluha: India’s first Video Promo for a Fiction Novel

UPDATE – 11 July 2011:  According to Outlook Magazine, within a week of launch, The Immortals of Meluha hit the bestseller charts and within four months, it sold 45,000 copies! Last month, the total sales touched an astounding 125,000 copies (and these are only the legal sales… there are thousands of pirated copies being sold in the streets as well).

These are mind-boggling stats for English fiction sales of the Action genre in India, that too by a débutante author.

Crosswords Book Launch saw 128 books sold the very day, a record for a single bookstore launch. You can now buy the book online here (Free Shipping for India): Flipkart.com

It was selling more than 600 copies a week at Crosswords alone. Probably 1000+ a week if we include Landmark.

For those curious about what “Meluha” means, here’s some light on the region: Indus Valley Civilization & Mehluha

India’s first Video Promo for a Fiction Novel

An amazing new Indian thriller “The Immortals of Meluha” written by Amish Tripathi has used a Video Trailer as a promotion tool which is quite a first in India. Videos are usually the reserve of movies. A Fiction novel? Never seen a video promo for it.  Watch the trailer below:

The background music has been composed by Taufiq Qureshi who is none other than the son of maestro Ustad Allahrakha & brother of tabla wizard Ustad Zakir Hussain!

Those who can’t wait for the book to come in stores, can get a sneak peak here: Chapter 1 download

You can check out reviews here: Mayavi.info and at Shivatrilogy.com

I find it is a sign that Indian writing in English in the thriller/action genre is being accepted by the mainstream. Salman Rushdie, V.S.Naipaul, Vikram Seth, Jhumpa Lahiri and now Aravind Adiga wrote a different kind of fiction. Chetan Bhagat and Shobaa De were pretty successful commercially in India too, but again, no one wrote a successful action thriller. If the preview is anything to go by, this could be India’s first bestselling action trilogy. “The Immortals of Meluha”, the first part of what is known as The Shiva Trilogy will be available in bookstores like Landmark/Crosswords on Feb 28th.

About the book:

“The IMMORTALS OF MELUHA” is the first book in the Shiva trilogy.
It is set in 1900 BC, in what the modern Indians mistakenly call the Indus Valley Civilization. The inhabitants of that period called it the land of Meluha – a near perfect empire created many centuries earlier by Lord Ram, one of the greatest monarchs that ever lived.

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3 Responses

  1. Deep C says:

    I must say ‘A wonderful adventurous read’.

  2. books online are great, wether they are e-books or conventional hardbound and paperback books *;:

  3. […] first part of Amish’s  ”Shiva Trilogy”  titled The Immortals of Meluha was such a huge hit (a viral success) that the sequel has become one of the first Indian Fiction […]

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