Reem With A View

"Names and attributes must be accommodated to the essence of things, and not the essence to the names, since things come first and names afterwards." – Galileo

The rise and rise of Kareena Kapoor

If you are a movie producer and spending INR 40 Crore minimum on making the movie plus another INR 20 Crore on marketing the film, which Bollywood Star would you hire to ensure you get your Box Office returns?

If you analyze the  cast of the last 3 big budget Bollywood blockbusters which grossed the INR 100 Crore mark:  “3 Idiots”, “Golmaal 3” and “Bodyguard”, you find only one common factor: Kareena Kapoor 

She has become the only actor or actress to give 3 back to back movies which grossed  INR 100 Crore at the box office!

The only other actor who can come close is of course Salman Khan with  3 back to back box office successes in “Dabangg”, “Ready” and “Bodyguard”, but “Ready” didnt gross INR 100 Crore.

Small wonder that the trade press has coined her a new nickname in the industry:  “The 100 Crore Heroine”.

Kareena Kapoor in the "Chammak Challo" song for the movie "Ra One"

Kareena Kapoor dancing to “Chammak Challo” song from the movie “Ra.One”. Click to download the full wallpaper.

It is not surprising that Bollywood’s most expensive movie to date, “RA.ONE” has also ensured their marketing features Kareena Kapoor (the lead heroine in the film opposite Shahrukh Khan) prominently in the songs/item numbers which are now the defacto marketing tool for Bollywood movies  replacing the traditional “trailer” format nowdays on TV.

With India’s widest release in history at more than 3500+ screens, even a 70% occupancy on the opening weekend for Ra.One (which is a given for any “Khan” movie nowadays), will bring almost INR 120 Crore + collection, making it the FOURTH successive “100 Crore” movie for Kareena Kapoor, a record which is pretty difficult to break.

Watch the official video: Chammak Challo – Ra One – (Full Video Song) – ft. Akon “Shahrukh Khan” Kareena Kapoor

UPDATE 31-Oct-2011: Ra.One breaks BO record with Rs 170 cr collection (IBN LIVE).

The highly anticipated Diwali release triumphed at the box office with an incredible weekend gross collection of Rs. 137.25 crore (Net Collection of Rs. 96 crore) in India and Rs. 32.75 crore overseas.

This makes it Kareena Kapoor’s fourth successive  “INR 100 crore” film,  an enviable box office record for any actor or actress in Indian cinema.

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7 Responses

  1. I absolutely agree. She indeed is the 100 cr heroine. 3 back to back blockbusters and now she’s looking at her 4th one. Also her popularity with the audience is again on a high. People are absolutely digging her curves now! She looked stunning in Teri Meri & is now ruling everyone’s heart again with Chammak Challo!

  2. also, what makes her more special is that she has not been wasted in any of these blockbusters. Only a 12 year old would say Kareena Kapoor had nothing to do in 3Idiots. Yes her screen presence was small compared to the actors but she made her importance to the movie felt with a strong emotional role. In fact Pia is one of the most charming on screen characters I’ve ever witnessed! Same with Golmaal 3, the only actress among the boys. She was given equal importance & proved her impeccable comic timing! And of course in Bodyguard she had a superb role which is very rare in a Salman movie in recent times. All eyes on Ra.One now!

    • Reem says:

      RA.One is being released on 3500+ screens… so even a 60% opening on weekends will make sure movie crosses INR 100 Crore… And any SRK movie takes min. 80% So yes, this will definitely make it Kareena’s 4th “100 Crore” movie in a row. An impossible record for any actress to break.

  3. […] The rise and rise of Kareena Kapoor « Reem With A View Posted in Uncategorized Tags: archives, arts, business, cricket, entertainment, fbi, film, […]

  4. Sanjay Bhose says:

    They will do anything to promote there movie , Any publicity stunt , don’t get worried about sharukh , he will recover the cost or he can earn it buy dancing for few minutes in some ones marriage , advertisement , or in inauguration or brand ambassadorial for some products , he will earn that money in few days or much more then that , think about our country , inflation , corruption , black money , politicians looting us , Anna hazare who is the real hero fighting for country ,
    According to Swiss bank reports :money stashed I swiss banks belongs to politicians , Bollywood Stars, Now u know why do the picturization or shooting of most Indian songs take place in Switzerland , yes they r enjoying with hard earn money of common man who pays taxes for every thing and they enjoy on that money that’s too tax free in turn we make them more rich by watching their movies in theaters , and also paying entertainment taxes which is about 50% we making them more rich , they have sold RA-1 rights to television for rs more then 40 crore so it will be obviously on TV , so why don’t to watch free ON tv instead of spending our hard earned money and make them rich , why we should be always loyal and don’t watch pirated versions, why only common man is expected to be loyal Yes he will make lot of money and much money , he will be much richer because there r many fools to watch his movies and fill his pocket and make him more richer and we have to fight for month to earn thousand of rupees and from which we will spend on his movie to make him more richer , They Blocked my video from you tube because they got worried.
    RA-1 Very Bad special effects Made by child, and they say very expensive movie, money only given to stars for parties m why to watch this low budget action film , Ramsey films better, Spend high cost is sham , a gimmick to give hype to the movie, effects taken from X-men, fantastic 4 etc but r of inferior quality sp I down loaded on my face book many ideas r taken from Robot too.
    SEE the below scene of RA-one copied from where –

    RA-one has copied bit from here and there even from Tamil films like Robot.
    Every bit is copied from here and there see. It has even copied the posters from Hollywood films at least they must show some creativity.

    very poor special effects-proof.

    now the stars OF RA-1 will appear every where ON TELEVISION to promote the RA-1 in shows like Little champs, dance India dance and many serial to promote there movie , otherwise they don’t , just watch U WILL FIND THEM ON UR TELEVISION, ok they appear in serial and do publicity stunts.
    he is marketing his film VERY good marketer , A good wrapper to attracts fools like us and waste their money. in theaters
    why not better watch it on television as it has sold its rights to television for 40 crore so it will be obviously on TV. You every body saw how The movie RASCAL created a hype buy marketing and earned lots of money in its first shows, buy fooling people , its way of pulling more and more public to watch movie on first day to recover as much money it can.
    Other copies from famous Film Bodyguard.

    “Teri meri, meri teri” is a copied song buy himesh from foreign song Salman Khans BODYGUARD
    See the proof.

    the original song:

    Bollywood is pirated version of Foreign movies and content And they publicly Say yes they r Copies even slman , So if copying is not wrong then why watching pirated movies r wrong they too saying they copy (so it is same as pirated versions of foreign movies) then what’s wrong in watching pirated movies.
    Watch pirated movies or u r fool.

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