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"Names and attributes must be accommodated to the essence of things, and not the essence to the names, since things come first and names afterwards." – Galileo

The rise and rise of Kareena Kapoor

If you are a movie producer and spending INR 40 Crore minimum on making the movie plus another INR 20 Crore on marketing the film, which Bollywood Star would you hire to ensure you get your Box Office returns?

If you analyze the  cast of the last 3 big budget Bollywood blockbusters which grossed the INR 100 Crore mark:  “3 Idiots”, “Golmaal 3” and “Bodyguard”, you find only one common factor: Kareena Kapoor 

She has become the only actor or actress to give 3 back to back movies which grossed  INR 100 Crore at the box office!

The only other actor who can come close is of course Salman Khan with  3 back to back box office successes in “Dabangg”, “Ready” and “Bodyguard”, but “Ready” didnt gross INR 100 Crore.

Small wonder that the trade press has coined her a new nickname in the industry:  “The 100 Crore Heroine”.

Kareena Kapoor in the "Chammak Challo" song for the movie "Ra One"

Kareena Kapoor dancing to “Chammak Challo” song from the movie “Ra.One”. Click to download the full wallpaper.

It is not surprising that Bollywood’s most expensive movie to date, “RA.ONE” has also ensured their marketing features Kareena Kapoor (the lead heroine in the film opposite Shahrukh Khan) prominently in the songs/item numbers which are now the defacto marketing tool for Bollywood movies  replacing the traditional “trailer” format nowdays on TV.

With India’s widest release in history at more than 3500+ screens, even a 70% occupancy on the opening weekend for Ra.One (which is a given for any “Khan” movie nowadays), will bring almost INR 120 Crore + collection, making it the FOURTH successive “100 Crore” movie for Kareena Kapoor, a record which is pretty difficult to break.

Watch the official video: Chammak Challo – Ra One – (Full Video Song) – ft. Akon “Shahrukh Khan” Kareena Kapoor

UPDATE 31-Oct-2011: Ra.One breaks BO record with Rs 170 cr collection (IBN LIVE).

The highly anticipated Diwali release triumphed at the box office with an incredible weekend gross collection of Rs. 137.25 crore (Net Collection of Rs. 96 crore) in India and Rs. 32.75 crore overseas.

This makes it Kareena Kapoor’s fourth successive  “INR 100 crore” film,  an enviable box office record for any actor or actress in Indian cinema.

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