Reem With A View

"Names and attributes must be accommodated to the essence of things, and not the essence to the names, since things come first and names afterwards." – Galileo

Ad Magnet: Largest Indian Ad Network

Ad Magnet has become the largest Indian Media property online reaching 18.5 Million Unique Visitors in India (basis comScore April 2010 data release). This means Ad Magnet’s publisher network reaches almost HALF of all Indian web users. If we include global properties, Ad Magnet is the 4th largest behind only Google, Yahoo & Tribal Fusion, all US based. Google was founded 13 years ago, Yahoo started even earlier, almost 15 years ago and Tribal Fusion is 9 years old. Ad Magnet in comparison was started just 2 YEARS ago! A phenomenal achievement. Ad Magnet is  funded by Sequoia Capital which has also been an early investor in Google, Yahoo, YouTube, Apple and Cisco amongst many path breaking  Silicon Valley companies.

largest indian ad network

comscore April 2010 report

Ad Magnet has also now been featured amongst India’s hottest startups in Business Today magazine (India’s premier business magazine published by the India Today Group).

Ad Magnet CEO, Ratish Nair in India's Business Today magazine (June 27 edition).

Ad Magnet is featured as one of the hottest startups according to Business Today.

Disclosure:  I work in Ad Magnet.

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There is NO recession in Online Ad Spend..regardless of what TechCrunch says!

What on EARTH is TechCrunch trying to do? It has put up an article (with a prominent link/graph) form homepage saying: “the online ad recession is officially here”

On first glance it looks HORRIBLE …with almost a 50% crash in ad revenues… ALL hell to be broken loose in the online ad world which due its performance measures was supposed to be “recession proof” at least to a certain extent.

But on closer inspection of the ridiculous “chart” tells a different story. The author of the post, Erick Schonfeld , has published a chart with the vertical axis zooming from  7500 making the 2% year-on-year drop look like almost 50%!!!

But when you take the data and start axis at 0, which is the RIGHT WAY, we find there is very TINY fall in ad spend..nothing to panic about compared to tv/print spends.

Here is the chart with the zoom as published (as yet uncorrected) in TechCrunch:

TechCrunch misleading chart

And here is how the chart must ACTUALLY look when plotted correctly:


Clearly the data is being misrepresented to “make a point” as the author confesses. WHAT POINT?

And why is TechCrunch not correcting the chart as many readers in the comments have requested?

This is not good journalism!

Filed under: Media & Entertainment, News, Business & Current Affairs, , , , , , , , , , , , , , ,



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