Reem With A View

"Names and attributes must be accommodated to the essence of things, and not the essence to the names, since things come first and names afterwards." – Galileo

iPhone 4 launch by Steve Jobs

Update  June 2010:

Check out the iOS 4 Launch here:  WWDC 2010 Keynote by Steve Jobs

Highlights:

1. WWDC 2010 stats – 5200 attendees from 57 countries. Seats sold out in 8 days.

2. Apple has over 2m iPads (one every three seconds).

3. There are now 8.5k native iPad apps in the App Store, downloaded 35 million times (17 apps per iPad).

4. First 2 months,  users have downloaded over 5 Million books from iBooks app (2.5 books per iPad). And for five of the six biggest publishers in the US, share of iBooks is up to about 22%.

5.  eBAY APP stats: 10m downloads, $600 Million  sales  volume in year 1. Grew to $1.5 Billion in 2010.

6. The iTunes App store has crossed 5 BILLION DOWNLOADS.  At 70% revenue share with Apple, over $1 Billion cash has paid to App Developers.

7. Nielson market research for US:  RIM is #1 with 35%. iPhone is #2 with 28%, WinMo #3 with 19%, Android 9%.  iPhone is over 3x that of Android.  As for the US mobile browser usage — 58.2% is via iPhone. That’s almost 2.5x that of #2, Android.

8. iAds gets $60 Million commitment from 16 advertisers second half of 2010. iAds now has 48% of Mobile Display Advertising market share

9. New features of iOS4: FaceTime, Multitasking,  Retina Display, HD Video Recording & Editing, 5-megapixel camera with built-in LED flash, 3 Axis Gyroscope, iMovie app, Folders, iBooks enhancement, deeper mail and enterprise support and tons of new features. Read in detail here:  iPhone4 / iOS4 Features

10. BING added to iphone search.

—-

iAd demo (Posted 12 April 2010):

Steve Jobs & Apple have completely turned mobile advertising upside down with the launch of Apple iAds. These have more impact than TV, look and sound better than TV, have more interaction and engagement. Very intuitive & consumer friendly. This is what ADS should be like. Not stupid boring text links or 15 secs interruption.

They are also App Developer friendly (users don’t have to leave the App if they browse the ad).
Apple says they will sell the ads and share 60% revenue with App Developers.

Overnight, Apple has made Google/Admob obsolete in the mobile space. The fact that iPhone 4 also has the word “Google” removed and replaced by the word “search”, clearly means Apple/Jobs don’t even want Google in the Apple iUniverse. As Jobs said, iPhone users search for Apps not search the web (as they do in desktops). In the battle for Mobile space between Google vs Apple, the clear winner is Apple.

Watch the iAd Demo here:

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